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Forfattere: Venkat Ramaswamy og Kerimcan Ozcan A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage ..

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Forfattere: Robert F. Lusch og Stephen L. Vargo I 2004 publiserte Stephen L. Vargo og Robert F. Lusch en banebrytende artikkel om hvordan verdiskapning bør forstås gjennom en «tjenestedominant (TD) logikk». Der beskriver de en overgang fra et varefokusert og bedriftsorientert syn til et tjenestefokusert og kundeorientert perspektiv. I denne etterlengtede boken presenterer forfatterne en grundig ..

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Salgsopplevelsen i detaljhandelen spiller en overordnet rolle for at kundene skal føle seg velkomne, få lyst til å handle og til å komme tilbake til butikken. Mål Målet med kurset er å gi deltakerne kompetanse til å forstå og gjennomføre optimale salgsprosesser i butikk. I læringsprosessen skal studentene få forståelse for at møtet med kunden ..

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Si det så det selger! Har du noen gang lagt merke til mennesker som på forbløffende måte får gjennomslag for sine ideer og tanker ved salg, forhandlinger og konfliktsituasjoner? Tilsynelatende har disse menneskene medfødte egenskaper som gjør dem i stand til å oppnå de utroligste resultater gjennom sin kommunikasjon. Eller forholder det seg kanskje litt ..

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For servicemedarbeidere og mellomledere i servicebedrifter. HVA ER SERVICE? Definisjon av service. Psykologisk utdyping av servicebegrepet i et kundeperspektiv. PERSONLIG SERVICE  –  holdninger og handlinger. Servicemedarbeiderens holdnings – og handlingsmønstre i sin serviceytelse som skaper en utmerket service og kundebehandling. ENKELTKUNDEN I FOKUS  –  viktig både for å skape høy servicekvalitet, og som en stressreduserende ..

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Service og kundebehandling gir deg solide kunnskaper om hva som er viktig for deg som kontormedarbeider og derved i rollen som servicemedarbeider i bedriften. Du lærer om servicerollen både når det gjelder din egen bedrift, og overfor eksterne kunder og samarbeidspartnere. Service og kundebehandling består av følgende tema: Service Personlig salg Kontormedarbeideren som servicemedarbeider Samarbeid ..

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Bedrifter og ansatte i de fleste bransjer har store utfordringer når det gjelder service og kundebehandling, og det er nødvendig å jevnlig sette disse viktige begrepene på dagsorden. Enten du jobber med kunder, i resepsjon, kundemottak eller sentralbord, mot leverandører, som lederassistent, eller en kombinasjon av disse, trenger du faglig og personlig påfyll. Fornyet kunnskap ..

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It seems self evident that companies should try to satisfy their customers. Satisfied customers usually return and buy more, they tell other people about their experiences, and they may well pay a premium for the privilege of doing business with a supplier they trust. Statistics are bandied around that suggest that the cost of keeping ..

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More than twice as many consumers today believe customer service is improving than in 2008, new research reveals Increasing consumer social digital media activity motivating businesses to deliver better service Consumers twice as likely to switch energy providers than banks, due to poor customer service UK consumers are reporting improved levels of customer service since ..

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The idea that companies must “delight” their customers has become so entrenched that managers rarely examine it. But ask yourself this: How often does someone patronize a company specifically because of its over-the-top service? You can probably think of a few examples, such as the traveler who makes a point of returning to a hotel ..

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How well do you know your customers? It’s certainly a tough thing to evaluate. Luckily, one fantastic tool we have in our arsenal for creating happy customers is research in social psychology. We also have data on company-customer interaction. With these insights into the human mind and research studies on customer loyalty, we can more ..

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A research report that defines the long term benefits of providing good customer service Customer service — both good and bad — impacts revenue 1. Participants ranked customer service as the #1 factor impacting vendor trust 2. 62% of B2B and 42% of B2C customers purchased more after a good customer service experience 3. 66% ..

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If you’ve heard me say it once, you’ve heard me say it a dozen times – consumers buy from people they like, people they can create a relationship with. It’s no longer enough to just provide customer satisfaction, you just create customer loyalty. Customer service is a vital part of marketing your business. Why? Because ..

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Today’s customer is changing the world of customer service. The volume and speed of communication has quickened at breakneck pace, and customers expect questions and comments to be answered and acknowledged quickly. How can your business keep up? Check out these 10 customer service best practices pulled from experiences and stories from leaders in the ..

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As corporations seek new ways to connect with customers, I set out to uncover insights from some of the top CEOs. Interestingly what emerged are some unexpected answers, like the value of simplicity and the power of the handwritten letter – both of which have elevated in importance in a complex fast-moving digital world. Specifically, ..

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Forfattere: Hans Ø. Bondi og Christina C. Grys Service og kundebehandling I logistikk og transport Boken tar for seg følgende temaer: Hva er service? Kunderelasjoner og gjenkjøp Mellommenneskelig kommunikasjon Logistikk . veien til service Organisasjon og service Service er et begrep som går som en rød tråd gjennom boken. Hvis servicen ikke er som den ..

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Forfatter: Tor Wallin Andreassen Dagens bedrifter kan ikke basere sin virksomhet på å selge til stadig nye kunder – det er minst like viktig å holde på de gamle. Med en kombinasjon av teoretisk rammeverk og casebeskrivelser tar boka opp hvordan de kan øke tilfredshet og lojalitet blant eksisterende kunder. I dag ligger ikke makten ..

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Forfatter: Atle Hovi En lettlest bok med praktiske eksempler, som gir inspirasjon til deg som leser. Boken inneholder også enkle tips du kan bruke allerede fra i dag. “Boka var moro og engasjerende å lese. Den gir et innblikk i en imponerende historie om hvordan Beitostølen er blitt et reisemål som Norge kan være stolt ..

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Forfatter: Peter De Jong Effektive klientsamtaler er en kunst. Her hjelper forfatterne deg steg for steg gjennom den løsningsskapende prosessen. De viser deg hvordan du med utgangspunkt i løsningsskapende verktøy strukturerer den enkelte time, fra det første møtet frem til kontakten med klienten avsluttes. Her lærer du løsningsskapende verktøy som * skaleringsspørsmål* unntaksspørsmål* mestringsspørsmål* mirakelspørsmålet* ..

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Forfatter: Tor Wallin Andreassen Boken tar sikte på å øke din forståelse for hvordan du skal forvalte kundebasen i en bedrift, og du vil bli introdusert for metoder som vil hjelpe deg å måle avkastningen på bedriftens markedsføringsarbeid. Boken består av delene Markedsføringens nye mandat, Hvordan forstå relasjoner bedre og Hvordan styre kundebasens verdi. Har ..

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Forfatter: Magnus Söderlund Det er et kjent fenomen at det er mindre kostbart og arbeidskrevende å holde på allerede eksisterende kunder enn å rekruttere nye. Men hvordan klarer man å beholde eksisterende kunder og opparbeide kundelojalitet? Denne prisbelønte boka gir inspirasjon til lojalitetsutvikling i din egen bedrift. Denne boka forsøker å gi svar på følgende ..

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Forfatter: National Restaurant Association This text focuses on CUSTOMER SERVICE topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. The text and exam are part of the ManageFirst Program® from the National Restaurant Association (NRA). This edition is created to teach restaurant and hospitality students the ..

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Forfatter: Adam Erhart With such a huge gap between perceived and actual customer service, there lies an opportunity to raise the bar and rise above the pack.  As global competition increases one of the few truly beneficial ways to differentiate your organization is through exceptional customer service, transforming normal business operations into a “customer service ..

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Forfatter: Steve Curtin Great customer service is rare. In fact, one survey found that while 80 percent of companies described themselves as delivering “superior” service, consumers estimated the number at a mere 8 percent. The problem, according to service expert Steve Curtin, is actually quite simple. When asked what their work entails, most employees list ..

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Forfatter: Micah Solomon In an age of social media, smartphones, self-service, and six-second attention spans, High-Tech, High-Touch Customer Service throws your business a lifeline. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before ..

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Forfatter: Shep Hyken You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business–in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has ..

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Forfatter: Ron Kaufman We are deep in a service crisis. In the operating room, surgeons and their teams communicate in a very precise language; airplane pilots follow a strict protocol to take off and land safely every time; and, when launching a new product, companies lay out a plan that all employees follow. But when ..

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Forfatter: Ray Roberge Customer rage continues to increase! Corporations continue to look to outside sources to crack the secret code to customer satisfaction. Stop looking for someone else to solve the problem. Look inside your organization and use the tips inside this book to turn customer rage into loyalty. It is up to you to ..

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Forfatter: Elaine K. Harris For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. The market-leader, Customer Service: A Practical Approach, Sixth Edition,goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using a hands-on ..

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Forfatter: Paul R. Timm Customer Service: Career Success through Customer Loyalty, 6e provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the text is filled with examples that demonstrate the link between service skills and career achievement. This edition features more on social networking, trustability, ..

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Forfatter: Renee Evenson Let’s face it, dealing with customers isn’t easy. They aren’t always right – or even pleasant – but knowing the right words to use can make all the difference. “Powerful Phrases for Effective Customer Service” shares over 700 phrases and scripts that have been proven time and again to defuse even the ..

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Forfatter: Renee Evenson Becoming a great customer service manager requires a mastery of skills beyond those needed by frontline employees. Filled with the same accessible, step-by-step guidance as Customer Service Training 101, this user-friendly book shows readers how to develop the skills they need to communicate, lead, train, motivate, and manage those employees responsible for ..

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Forfatter: Robert Lucas Customer Service: Skills for Success uses a variety of activities and example to gain and hold readers’ interest while providing additional insights into the concepts and skills related to customer service. The text begins with a macro view of what customer service involves today and provides projections for the future then focuses on ..

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Forfatter: Peggy Carlaw Help your employees to excel in dealing with the public with this stimulating, fun-filled collection of customer service training games. Designed not only to teach important skills but also to spark enthusiasm and a high level of involvement in the participants, these games utilize entertaining and instructive techniques such as role-playing, charades, ..

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Forfatter: John A. Goodman The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. The author draws on over thirty years of research for ..

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Forfatter: Robert Spector The Nordstrom Way shows the direct link between empowering your employees and creating a long-term relationship with your customers. More businesses should follow Nordstrom’s example. —Howard Schultz, Chairman, Starbucks Coffee Virtually every company wants to be the Nordstrom of their industry. Nordstrom is one of only five companies to make Fortune’s “best companies ..

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Forfatter: Lee Cockerell The former EVP of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business – any business – depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year ..

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Forfatter: Theodore Kinni Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the tenth anniversary of the original Be Our Guest, Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of ..

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Forfatter: Robert Bacal You’ve heard it a million times: “The customer is always right.” But let’s face it–sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee. Perfect Phrases for Customer Service, second edition, provides the language you need for ..

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Forfatter: Victoria Halsey Great customer service is a concept organizations love to be known for. Yet most people consider the service they receive to be average, at best. Successful companies make the connection between legendary customer service and a thriving business–they recognize that the way employees treat customers is directly related to the way managers ..

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Forfatter: Lee Cockerell Today, consumers have more choice than ever before. It’s no longer enough to simply provide a service – companies who want to stay in business must also provide impeccable service with such consistency, integrity and creativity that people who experience it will not only keep coming back for more, but recommend your ..

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Forfatter: Carol Roth The worst customer situations demand more of front-line employees than good intentions and the right attitude. These kinds of issues can send seasoned service professionals into red alert, and require the communication skills of a crisis counselor. The Customer Service Survival Kit explains how to use the right words to turn volatile ..

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Forfatter: Micah Solomon “Filled with treasure and big ideas, this book will help you become exceptional.” – SETH GODIN In a tight market, your most powerful growth engine—and your best protection from competitive inroads—is this: put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of ..

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Forfatter: Renée Evenson Your service team may represent the first, last, or only interaction point between your customers and your company. Your front-line service professionals make or break countless opportunities, leads, sales, and relationships every day. Completely revised and updated to meet the challenges of a new service landscape, the second edition of Customer Service ..

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