European expansion for the HSMAI Event Trend Barometer

European expansion for the HSMAI Event Trend Barometer

Great corporate culture doesn’t happen on its own accord and more and more companies use events to build their culture, and also more companies use events as part of their marketing strategy. In Norway HSMAI has for many years had the leading travel agencies as members, many of which with big event departments. Three years ago HSMAI decided to get more involved in the event industry, initially by starting the HSMAI Event Awards and last…

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