If you’ve heard me say it once, you’ve heard me say it a dozen times – consumers buy from people they like, people they can create a relationship with. It’s no longer enough to just provide customer satisfaction, you just create customer loyalty. Customer service is a vital part of marketing your business. Why? Because consumers talk about customer service, they tweet about customer service and they will tell every person they know about your customer service.
As consumers we’ve come to expect good customer service and when we don’t we can walk right down the street to the next business or even easier yet jump online to find a company that not only wants are business, but is willing to earn it.