HSMAI-dagen på Hotel Continental mandag 24. september

HSMAI-dagen 2018 finner sted på Hotel Continental i Oslo mandag 24. september.

Vi lover deg et engasjerende program, som varer hele dagen. Det blir konkret og matnyttig, slik at du kan nyttiggjøre deg dette umiddelbart på egen arbeidsplass.

Målgruppe: GM´s and their leadership team, Destination Directors, Commercial Leaders, HR, RM Directors, Sales & Marketers and HQ.

Nytt av året: gratis å delta

Dersom bedriften du jobber for er HSMAI-medlem, og du jobber i selve bransjen, kan dere få én til tre deltagere med kostnadsfritt. Dette er nytt av året, i forbindelse med alle endringene og de nye medlemsprisene, og det er det samme i andre land hvor dette arrangeres.

Noen av våre medlemsbedrifter har enda flere medlemmer, og kan dermed ha med flere. Dette gjelder ikke de få som har personlig medlemskap, men de får, som tidligere, den reduserte HSMAI-medlemsprisen. Meld deg på her!

We will end this productive day by handing out the HSMAI & Customer Alliance Satisfaction Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals, such as TripAdvisor, booking.com, Hotels.com, Google, Facebook and more.

Program

Når Hva Hvem

08:00-09:00 Registrering og kaffe
Kaffe og noe å bite i står fremme hele dagen

09:00-09:05 Velkommen

09:05-09:45
Hør Svein Arild Steen-Mevold snakke om viktigheten av god ledelse. Han vil dele av sin mangeårige bakgrunn som leder og nå som toppleder.
Han vil også dele sine tanker om hva han selv ønsket han visste mer om som en yngre leder. Svein Arild ble av HSMAI Region Europe kåret som en av Top 20 Extraordinary minds and contributors to the industry of Commercial & Revenue Optimization Leaders. Les mer her.

 

Svein Arild Steen-Mevold, Administrerende direktør, Scandic Norge


 09:45-10:15 Møt en av Europa´s dyktigste Vice President Revenue Management som vil dele av sin kompetanse innen Revenue Management

Joanna Schröder, Vice President Revenue Management at Deutsche Hospitality.

Joanna er også medlem av HSMAI Region Europe Revenue Management Advisory Board


10:15-10:35 Kaffepause og networking

 10:35-11:00 In pursuit of customer loyalty to improve earnings

Matthias Schreiner, Area Manager, Chains, Management Companies & Ownership Groups, North America, Booking.com


11:00-11:25 The current state of hotel rate parity in Europe, a deep dive into parity performance. OTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it!

OTA Insight. Speaker TBC


11:25-12:25 Lunsj og networking

12:25-13:50 How to avoid being completely irrelevant

Social Media blueprint for brands, what is next for social media and how to stay ahead of the curve this year – The changing consumption of media: Digital Era

We will end the session by interviewing Steven about the change in consumer behaviour in the hotel and travel industry the way he sees it.

Steven Bartlett, CEO, Social Chain

Steven is the 25-year-old CEO of The Social Chain Group. The Social Chain Group deliveries annual revenues in excess of 100m and consists of over 20 companies within Marketing, Media, Commerce, and Technology. Steven founded two of the flagship companies within the group; Social Chain and Media Chain. Social Chain is now Europe’s leading social marketing agency working with brands such as Coca Cola, Apple, FIFA and Warner Music. Media Chain is one of the largest media owners in the world, reaching billions of people online every month. Steven is now an established speaker, investor and was recently named the most influential young entrepreneur in the industry.

 


13:50-14:35 Rundebordsdiskusjoner

Vi har flere ulike aktuelle og parallelle sesjoner, under ledelse av spesialister innen sine områder. Rundebordsdiskusjonene skal foregå to ganger à 25 minutter, slik at alle kan få med seg opptil to ulike temaer.


 Bord 1 Building a revenue management culture – or managing a revenue building culture?

For a hotel to deliver a revenue management strategy requires coordinated activity across a number of departments and roles. Common wisdom supports the need to build a revenue management culture in the organisation, but delivery of the strategy is often undermined by the differing departmental expectations and conflicts.

Is this a bad thing? How can the lack of status quo be turned to your advantage?

Kim Spolén, Director Infor Hospitality Nordics


 Bord 2 OTA insight

 Bord 3 Speaker TBA

Bord 4 Speaker TBA

Bord 5 Speaker TBA

Bord 6 Speaker TBA

14:35-15:20 The changing skills and competences of future commercial leaders

Customers are changing, Channels are changing, Sales are changing. What skills will be needed in the future for our sales organizations and our leaders in general?

Anant Vithlani, Vice President Sales, Nordic Choice Hotels og medlem av HSMAI Region Europe Sales Executive Advisory Board, innleder til debatt.

HSMAI Region Europe is working more and more across disciplines and less in silos so we are representing the whole of commercial.

Meet also other representatives from HSMAI´s six Advisory Boards. They will share their thoughts and initiate to debate on the following important topics.

  • Revenue Management 
  • Marketing 
  • Sales Executive 
  • Distribution 
  • Culture & People 
  • Innovation 

15:20-16:00 Toppleder-debatt

Følger opp bl.a hva slags konsekvenser den foregående debatten vil ha for den enkeltes organisering og kompetanse.

 


16:00 The HSMAI & Customer Alliance Satisfaction Award

We will end this productive day by handing out the HSMAI & Customer Alliance Satisfaction Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals, such as TripAdvisor, booking.com, Hotels.com, Google, Facebook and more.


 16:15-17:00 Networking, vin og snacks

Meld deg på her!