HSMAI Region Europe and Travel Industry Club Germany (TIC) to co-host the pre-ITB event at the Sofitel Berlin Kurfürstendamm

Join us for an afternoon on the topic of «Customer centricity in a digital world» and more. We promise you an afternoon of discovery, expression, humour and meaningful content.

12:00–17:00 Tuesday 7 March 2017

The main speaker of the event is Steven van Belleghem, and his session will last for three hours.

Steven is a thought leader on the transformation of customer relationships and the future of marketing. He is an expert in inspiring companies to become true customer-centric organizations in this high speed digital world. He is also the author of three bestselling books. His most recent book, When Digital Becomes Human, received the award of «Best Marketing Book of 2015».

We are delighted to have Steven as a speaker at our annual pre-ITB event in Berlin. We need to focus on the urgent need for an extreme transformation of the customer relationship in today’s high speed digital world.

Steven’s presentation had our dealers spellbound. He gave our organization a digital wake-up call with great humor and now a new world with exciting perspectives is waiting to be discovered.

Steve Vanslype, Manager Marketing & Communication Vans, Mercedes-Benz

Steven is a regular keynote speaker at our events & every time his performance is an absolute highlight. He has a very unique & authentic style: leveraging a combination of academic depth and well-reasoned cases, he spices up his presentations with a great sense of humor.

Anthony Belpaire, Google

The Sofitel Berlin Kurfürstendamm. Photo from hotel website.
The Sofitel Berlin Kurfürstendamm. Photo from hotel website

Ingunn Hofseth will present HSMAI Region Europe new initiative, the Service Pledge; an initiative to improve the quality of service overall in the industry.

Following, Dr. Peter Agel, Global Segment Leader – Hotels, Oracle and Vice President, Travel Industry Club, will present the results of a Phocus Wright based Consumer Research study, followed by a vibrant panel discussion.

The panel will be chaired by Peter O’Connor, Dean of Academic Programs at ESSEC Business School, while Christoph Führer, Managing Director, FCM Travel Solutions & DER Deutsches Reisebüro GmbH & Co. OHG, and Chinmai Sharma, Chief Revenue Officer at Taj Hotels Resorts and Palaces, will be in the panel.

Networking and drinks will conclude an afternoon filled with meaningful content, interesting insights, humour and discovery.

Following the afternoon event, on the same evening TIC is hosting their annual Awards Night at the same venue. We are happy to announce that TIC is offering a special price for HSMAI members to sign up for the Awards Night at a rate of EUR 99 per person, as opposed to the regular rate of EUR 199 per person for non-members.

In order to get this very special price, please email Roksela Miha: rm@hsmai.eu


For HSMAI and TIC Members: EUR 149
For Non-HSMAI and Non-TIC Members: EUR 199

Sign up here:

About TIC:


The Travel Industry Club connects decision makers from the entire leisure and business travel industry. The club of the «Travel Makers» was established in 2005 and soon the idea to create a networking platform for decision makers and leading managers from the travel industry has become a success story: Currently the club has over 750 members.

The diversity of the travel industry reflects itself in our activities. The Travel Industry Club sees itself as the «Think-Tank» of the travel branch. We are innovative, like to look forward and challenge the norms of the industry.

The topics offered by the Travel Industry Club not only cover a wide spectrum but are also future orientated. This is reflected in our events calendar, which now features over 50 events per year, which amongst others include: Member Lounges, Award Nights, Networking Events and Symposia. For further information please visit www.travelindustryclub.de

About HSMAI Region Europe:

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is the European arm of the organisation.


The leading meeting place of the industry.


The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.


Our values show in all we do – from the development of activities to communication with our members and partners.

  • engaging
  • enabling
  • connecting

Please visit us at: hsmai.eu


Top photo: Steven van Belleghem lecturing on digital development.