By 80 DAYS
Coronavirus has had an undeniable impact on international travel and the hospitality industry.
In this article we look at the current trends and make some key recommendations to mitigate the impact upon your business.
Industry analysts at Bernstein have attempted to predict the effect upon the global hotel industry for 2020 (source Skift), estimating a profit (EBITDA) decline of 11-29% year-on-year. However, they note that the scenario includes “a near complete bounce back in 2021”, once again showing the resilience of the hospitality industry.
Our clients are remaining positive but looking to ensure they can best navigate the next few weeks and months.
Our advice is simple: don’t stop marketing your hotel, but do adapt your approach.
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