WTM 2014 To Host The HSMAI’s Third Europe Digital Marketing Conference

World Travel Market 2014, the leading global event for the travel industry, is hosting the Hospitality Sales & Marketing Association International’s (HSMAI) Europe Digital Marketing Conference as part of its compressive programme on Thursday 6 November.

The third annual Europe Digital Marketing Conference attracts an array of senior executives from the travel and hospitality industry. The full-day private paid-for conference will take place in South Gallery Rooms 23-26.

Content for the day will cover web analytics, improving direct conversions and metasearch. Speakers will be announced in September.
HSMAI Europe, President Ingunn Hofseth said: «We are very excited to partner with World Travel Market, one of the most important exhibitions for many of our members in the hotel and travel industry.»
The HSMAI conference is part of WTM’s comprehensive line up for its final day which also includes;
• WTM Speed Networking, WTM Global Theatre
• WTM Bloggers Speed Networking, A Taste of ILTM At WTM Lounge
• The Family Holiday Association’s Holidays Matter Annual Conference, Platinum Suite 5,6 &7
• Future You Conference (for travel & tourism students), Platinum Suite 3 & 4
• Travel Perspective Social Media sessions (Germany Stand)
• Digital Tourism Think Tank Mobile sessions x 2 (Travel Tech Theatre at WTM)
• Responsible Tourism session (Platinum Suite 1)

Furthermore, the total purchasing value of buyers that attended World Travel Market 2013 on the final day topped £1.75 billion.
World Travel Market, Senior Director, Simon Press said: “I am delighted WTM is hosting the HSMAI Europe’s Digital Marketing Conference. The event tops off a jam-packed final day for WTM, which includes an array of new initiatives including WTM Bloggers Speed Networking and the Family Holiday Association’s Holidays Matter Conference alongside established events such as the WTM Speed Networking for buyers, Travel Perspective’s social media sessions and Future You for the industry’s students.

About World Travel Market

World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
More than 50,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM, now in its 35th year, is the event where the travel industry conducts and concludes its deals.
WTM 2013 generated more than £2.2 billion of travel industry contracts, revealed independent research by Fusion Communications.
WTM is owned by the world’s leading events organiser Reed Exhibitions (RE), which organises a portfolio of other travel industry events including Arabian Travel Market and International Luxury Travel Market.
In 2013, RE held more than 500 events in 40 countries bringing together more than six million people from around the world generating billions of dollars in business.

Reed Travel Exhibitions

Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry, with a wide-ranging portfolio of 21 international events in 14 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa.
Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel.
RTE is part of Reed Exhibitions.


HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Europe is the European arm of the membership association. The association provides a forum where professionals within sales, marketing and leadership from the hospitality and travel industry meet for knowledge, inspiration, recognition and professional development, and where they can involve themselves through meetings with leaders and other key professionals and customers from across Europe. Please visit us at www.hsmai.eu