8 March: HSMAI Region Europe pre ITB event in Sales and Digital Marketing

In February in London we had several small Think Tanks focusing on Distribution, Revenue Management, Service Operation, and a Think Tank for Hotel Management Companies.

We will do a fifth Think Tank this year taking place the day before ITB at the Sofitel Berlin Kurfürstendamm on Tuesday 8 March 2016. It will focus on the new role of the Sales Manager. We have set the following title for the Think Tank:

What does the Profile of the Hospitality Sales Manager 2020 look like?

The newly established HSMAI Region Europe Sales Executive Advisory Board and a few other invited guests will do a small Think Tank around their thoughts on the profile of the Hospitality Sales Manager 2020. They will give you insight on their plans, thoughts and goals for the future of Sales in Europe, and we invite a few guests who can share their thoughts with us.

If you are interested in joining the Think Tank, please send an email to Kaisla at ks@hsmai.eu

You will meet:

Alexander Hoerner, Vice President Sales at Steigenberger Hotel Group (Chair HSMAI Region Europe Sales Executive Advisory Board)
Kerstin Gibert, Director International Sales, Robinson Club GmbH (EMEA)
Roland Elter, Group Commercial Director at Maritim Hotelgesellschaft mbH
Juliet Howie, Commercial Director Global Sales Force at NH Hotel group
Peter Schmidt, Vice President Sales Germany at Accor Hospitality Germany GmbH
Brigitte T. Gruber, Founder and Managing Director, Reburg & Partners

All members of the HSMAI Region Europe Sales Executive Advisory Board.

After the lively discussion, the day will continue with the European commencement of the global Digital marketing CHDM certification pre workshop. For those specialised in Digital Marketing it is possible to do the certification exam at the end of the day and become CHDM certified. This is your chance to be amongst the first Europeans to obtain the globally recognised certification for Certified Hospitality Digital Marketers.

The pre CHDM workshop will be lead by Niklas Schlappkohl, Senior Director, eCommerce, The Carlson Rezidor Hotel Group and Chair of the HSMAI Region Europe Digital Marketing Advisory Board, accompanied by Frank Reeves, CEO and Co-founder, Avvio, and a member of the HSMAI Region Europe Digital Marketing Advisory Board.

The CHDM workshop is an interactive workshop concentrating on the study guide for the CHDM certification, with the main focuses being on:

1. Digital Marketing Impact – what impact has Digital Marketing had on the hospitality industry?

            This includes topics such as: Evolution from 2003 to 2016 of digital marketing tools 

2. Strategy & Tactics – what are the best ways to use Digital Marketing?

            This includes topics such as: The hotel website, mobile, email marketing, SEO, rich media, group intermediaries – to name a few.

3. Analytics and Productivity – properly tracking digital marketing initiatives


CHDM workshop from 11 AM to 4 PM, starting with networking and lunch

HSMAI member: EUR 145
Non-member: EUR 190

CHDM workshop, including the study guide, exam and certification from 11 AM to 5 PM, starting with networking and lunch

HSMAI member: EUR 650
Non-member: EUR 795

All prices include coffee breaks and lunch.

See you at the Sofitel Berlin Kurfürstendamm on Tuesday 8 March!

About the CHDM Certification

The certification demonstrates your expertise in maximising online revenue through lead generation, customer engagement and loyalty, online brand awareness and product exposure for hotels.

The CHDM certification study guide is organised into three sections: Digital Marketing Impact; Strategy and Tactics; and Analytical, Productivity and Management Tools. Topics covered include mobile marketing, online travel agencies (OTAs), public relations, search engine optimisation (SEO), paid advertising, and social media, among others.

This is the certification for hospitality sales, marketing, and revenue management professionals who are interested in expanding their current roles; executives seeking to understand digital marketing; and, digital marketers looking to understand the hospitality industry.

«Best Western International is putting 50 of our marketing professionals through HSMAI’s Certified Hospitality Digital Marketer programme as a means of affirming their knowledge of digital marketing channels,» says Dorothy Dowling, senior vice president, marketing & sales, Best Western International. «HSMAI’s certifications designate the highest level of expertise in hospitality sales, marketing, and revenue management. We will be proud to have our team carry the CHDM credentials.»

If you have any questions pertaining to how you can earn your CHDM, please contact us for further details and the application form: ks@hsmai.eu or +44 7714 208494.