Første fly med First

British Airways’ nye førsteklasse, First, på en Boeing 777, fløy fra Heathrow til Chicago i dag, 10. Februar 2010. Flyselskapet har investert over 900 millioner på utvikling av den nye merkevaren, heter det i en pressemelding fra BA.

British Airways har spilt på sine lange tradisjoner for å skape en eksklusiv opplevelse, basert på klassisk design og diskret luksus. Av elementene i den nye First-klassen kan vi nevne:

• Sengen er 60 prosent bredere ved skuldrene
• Personlig garderobeløsning
• Egne elektriske markiser
• En 15-tommers skjerm til underholdning
• USB-inngang, RCA-inngang og støyreduserende hodetelefoner
• Fult integrert lyssetting
• Anya Hindmarch toalettveske av D.R. Harris & Co
• Lærbundet skrivebord

I den engelske pressemeldingen heter det for øvrig:

The airline’s Coat of Arms with the motto ‘To fly to serve’ is a core feature and the 1920s pioneering era of luxury travel is captured through motifs such as Cyril Kenneth Bird’s ‘Care in the Air’ character.

The design of the new cabin is inspired by premium brands like Aston Martin and Jaguar. At the heart of its Quink blue and cream design is an enhanced bed – wider with a new ‘intelligent’ mattress and the finest 400-thread Egyptian cotton bed linen.

British Airways frequent flyer, actress Rachel Weisz, said: ”For style, stellar service and complete luxury, it doesn’t get better than British Airways’ new First cabin.”

British Airways’ head of customer experience Mark Hassell, said: “We have contemporised First and created an intimate private jet experience onboard. We have resisted gadgets and gimmicks and focused instead on simplicity and quality. Every feature has been carefully considered and researched to ensure we are giving our customers what they want.”

Each individual suite has its own personal wardrobe, a leather-bound writing desk that converts into a dining table, a new 15” in-flight entertainment screen and a buddy seat to enable customers to dine together.  The lighting and electronic blinds can be modified to reflect mood and time of day.

A seat control unit replaces the switches to activate the bed and give the customer precision control over the seat position and pneumatic panels to support the head and lumbar positions.

A new premium service style has been developed for cabin crew to ensure world-class service for customers who can eat, sleep and work whenever they want to.

Foto: Man sover godt på British Airways’ First