HSMAI Europe Revenue Management Conference to focus on the practicalities of developing a Total Revenue Management Programme

The third HSMAI Europe Annual Revenue Management Conference, in London on 7 February, focuses on Total Revenue Management. The conference addresses the unique challenges those responsible for revenue management face in optimising revenues across all profit centres, including developing a cross departmental revenue management culture, sourcing the tools and technology available, to support total revenue management programmes, and the implementation process.

Roundtable sessions are scheduled to allow for in-depth discussion on how to work with the contributing profit centres, including menu engineering, profitability benchmarking and the key performance indicators available, spa profit management and marketing, upselling, plus optimising channel management, and improving booking engine conversion rates.

This event offers a unique opportunity to evaluate Total Revenue Management in one day, and uncovers the benefits and the pitfalls to be overcome when putting a programme together.

The conference is created by HSMAI Europe’s Revenue Management Advisory Board, a team of senior operational directors with revenue responsibility from across Europe, committed to developing a programme that addresses top of mind issues for today’s Revenue Managers.

“This year’s conference is shaping up to be a must-attend event for all those who want to ensure that they get the most from all profit centres within hotels and the broader hospitality industry. Given the complexity of Total Revenue Management programmes, we are endeavouring to provide participants with a comprehensive and practical insight into how to plan and implement a programme,” says Heiko Siebert, Vice President Distribution Moevenpick Hotels and this year’s Advisory Board chairman.

Join the General Managers, Revenue Directors and Revenue Managers that have already committed to improve profitability. Register today at rmconference.eu

The HSMAI Europe Revenue Management Conference takes place on 7 February, at The Rembrandt Hotel, Thurloe Place London.

Top photograph: The Thames and Westminster, as seen from the London Eye. Photographer: Ralf Roletschek/Wikimedia Commons