HSMAI Region Europe: Stockholm 10 November

10 November: HSMAI Region Europe invites you to Distribution & Marketing Strategy Conference

HSMAI Region Europe is holding its first European conference on Distribution and Marketing Strategy at the Operakällaren in Stockholm. The day will consist of presentations from many of the Hospitality Industry’s top leaders and other inspirational thinkers (see below list) followed by interactive discussions and mingling. We will also have a 1.5 hour interactive Unconference – an interactive participant-driven session with no previously set agenda. We had a similar session at our by-invitation-only Leadership Day in France end of September and the feedback was great as everyone could share their thoughts and ideas. This is why by the request of the attendees this will be part of many of our conferences moving forward. Please note the programme can be subject to changes which will be updated on this event page.

Where: Operakällaren, Karl XII:s torg, Stockholm
When: Thursday 10 November 2016

Registration from 8 am to 9 am. The programme starts at 9 am and lasts until 5 pm, followed by wine, snacks and networking.

We will use many of the facilities of the fantastic Operakällaren venue. The conference day will start with the general session at the beautiful Operaterrassen, with lunch at the fabulous Operakällaren restaurant. The day will finish with drinks at the Brass Bar in the iconic Cafe Opera.



The charismatic and energetic Martin Creydt, Resigning COO, Scandic Hotels, is our moderator for the day. With his extensive leadership background, he is among those who knows the industry best in the Nordics. See his LinkedIn profile here!

08:00 – 09:00 Registration and coffee/networking
09:00 – 09:15 Welcome & Update from HSMAI Region Europe
HSMAI Region Europe has grown rapidly in the past few years across Europe. There are several big projects in the making about which Ingunn will share an update.
Ingunn Hofseth thumbnailIngunn Hofseth
President & CEO
HSMAI Europe
09:15 – 10:00 Current status of Online Distribution and thoughts on its future in the Hospitality Industry.
A great mix of academic and industry expertise, the always provocative and bright Peter will share his thoughts on what’s up in the world of online distribution and its effects on you and your business.
peter_oconnor_smPeter O’Connor
Dean of Academic Programs
ESSEC Business School
Amongst the top experts in Hospitality distribution, digital marketing and e-commerce, Peter is a well-known speaker and author with vast expertise in the Hospitality Industry. Passionate and provocative, Peter’s presentation is sure to engage the audience. Peter has been working closely with HSMAI for around 20 years. Peter was also chosen as one of the top 20 Extraordinary Minds in Sales, Marketing and Technology at the HSMAI European Awards 2015 due to his remarkable achievements in Hospitality Industry.
Peter will talk about the current status of Online Distribution and his thoughts on its future in the Hospitality Industry.
10:00 – 10:45 Guerilla Tactics: Winning in a World of Distribution Superpowers.
In order to secure the position in a hotel and travel industry that is steadily becoming more web and technology heavy, Nordic Choice Hotels have established a private company with full focus on digital and technological innovation.
Nils will discuss Nordic Choice Hotels approach on the rapidly evolving Distribution landscape.
Nils Korsvoll, thumbnailNils Korsvoll
Vice President Distribution
Nordic Choice HotelsNils has been with Nordic Choice Hotels since 2008, holding such diverse positions as Revenue Manager, Business Analyst, Revenue Analysis Manager, Business Development Manager and Head of Future Business, all attesting to expert insight in distribution matters.
10:45 – 11:15 Coffee and networking break
11:15 – 11:45 What’s going on, how are we doing? Status and future outlook of the Nordic Hospitality Industry.
New hotels opening, big acquisitions and mergers in the works … Things are moving fast in the world of Hospitality. But how are the Nordics doing? Johan will take us through the current status of Nordic Hospitality Industry and present relevant performance data as well as share his outlook on the future of the industry in the Nordics.
johan_johander_smJohan Johander
Founder and Owner
Benchmarking Alliance
Benchmarking Alliance is the leading provider of KPI benchmarking for the Nordic Hospitality Industry. Johan and Benchmarking Alliance have been members and supporters of HSMAI for many years and continue to be our local advisors in the Nordic market.
Johan will present relevant performance data and talk about the status and future outlook of the Nordic Hospitality Industry.
11:45 – 12:15 Travel & Hotel Distribution and Digital Strategies.
OTAs – can’t live with them but can’t live without them either?
How to build a successful distribution strategy? With an extensive background from both hotels as well as OTAs and now running a company of her own, Åsa will share her thoughts and tips on distribution and digital strategies in Hospitality.
aasa_murphy_smÅsa Murphy
Owner & CEO
BizStrat AB
With a background from Radisson, Expedia and most recently Nordic Choice Hotels, Åsa is a member of HSMAI Region Europe’s Revenue Management Advisory Board as well as one of HSMAI Region Europe’s close advisors in Sweden.
Åsa will share her insights and talk about Travel & Hotel Distribution and Digital Strategies.
12:15 – 13:15 Lunch
13:15 – 14:45 Distribution and Marketing Unconference.
A session without previously set agenda. Each attendee can raise the issues and topics they wish to discuss in smaller groups. The agenda will be formed together on the day of the event.
14:45 – 15:45 Panel discussion:
Evolving distribution landscape and its effect on the requirements for the Sales Manager of the future.
Will cold calling and fam trips still exist in 2020? What is the role of the Sales Manager moving forward?
michael_simon_smMichael Simon
General Manager Distribution EMEA and APAC
Marriott International
Looking after Distribution for Marriott in EMEA and ASPAC, Michael is one of the most competent Hospitality professionals on distribution and sales. Michael held various pan-European leadership positions within Sales and Marketing at Marriott. He joined HRS in 2009 before rejoining Marriott in 2014 as General Manager – Distribution for EMEA and ASPAC. Michael is a member of the HSMAI Region Europe Sales Executive Advisory Board, and was chosen as one of the top 20 Extraordinary Minds in Sales, Marketing and Technology at the HSMAI European Awards 2015 for his great achievements in the industry.
Michael will discuss the evolving distribution landscape and its affect on the requirements for the Sales Manager of the future.

nieminen_ninaNina Nieminen
Director of Revenue Management and Distribution 
SOK Travel and Hospitality Industry Chain Management (Sokos Hotels) 
One of the brightest minds in all things Revenue and Distribution in Finland, Nina has an impressive background in the Hospitality Industry and is currently the Director of Revenue Management and Distribution at SOK Travel and Hospitality Industry Chain Management (Sokos Hotels). Nina is also a valued member of the HSMAI Region Europe Distribution Advisory Board that started its operation this year.

nat-greenNat Estis Green
Senior Global Solutions Engineer
Nat spearheads Global Solution Engineering for Duetto making high-level contributions across several key departments, including sales, marketing and product development. He joined Duetto in 2012, following hospitality- and technology-related roles with InterContinental Hotels Group, Kalibri Labs, Micros eCommerce and El Cid Resorts. He is additionally an advisor to the robotics company Maidbot.

Nat graduated from Cornell University and holds a Bachelors of Science from The School of Hotel Administration. He has also provided analytics support for AH&LA and HSMAI’s “Distribution Channel Analysis: a Guide for Hotels” study and is CRME (Certified Revenue Management Executive) certified.

15:45 – 16:00 Wrap-up
16:00 – 19:00 Networking with drinks and snacks

Sign up now:

Please note: HSMAI Region Europe are sponsoring students and offer them a very special rate of EUR 75.

CANCELLATION POLICY: Cancellations received three weeks prior to the conference will receive a full refund less a 75 Euro administrative fee. Cancellations received between three and one week out are entitled to a 50% refund. Cancellations received within one week will not be refunded. All cancellations must be received in writing.

“HSMAI has been very active in some parts of the Nordics for many years, and we are excited to expand on this by having our first Distribution & Marketing Strategy Conference in Stockholm this November. We are looking forward to an even stronger presence in Sweden and are thrilled to bring together our European members and the local industry in Sweden,” says Ingunn Hofseth, President & CEO of HSMAI Region Europe.

“I am happy that HSMAI Region Europe has chosen Stockholm and the very nice Operakällaren venue for the first Distribution Conference. It is time to show Stockholm to the rest of Europe,” says Per-Anders Pettersson, Owner of Benchmarking Alliance and a member of HSMAI Region Europe Revenue Management Advisory Board.

“With Distribution being such an important matter for the industry today, I am thrilled that HSMAI is organizing a Distribution & Marketing Strategy Conference, and I am so pleased that Stockholm will be the first city out. HSMAI is a well established organization with a lot of traction in Europe, and therefore I am also very happy to see that major chains in the Nordics now sign up for the CRME certification too,” says Åsa Murphy, Owner & CEO of BizStrat AB and a member of HSMAI Region Europe Revenue Management Advisory Board.

A special thank you to our Gold Sponsor of this event:


HSMAI Region Europe Annual Gold Partners:

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Photo: The Operakällaren restaurant in the Stockholm opera