See the updated programme for 5th Annual Digital Marketing Conference, Mallorca 4 October

We are pleased to share with you the updated programme for our 5th Annual Digital Marketing Conference, this time taking place in Mallorca on 4 October. Joining us will be fantastic local and international speakers from e.g. Meliá Hotels International, Google, Iberostar Hotels & Resorts, TripAdvisor, Palladium Hotel Group, Review Pro, Avvio,, and The Carlson Rezidor Hotel Group.

Come and hear some of the industry’s top innovators, thought leaders and marketers share their expertise and listen to some of the most successful case studies and best practises in the hospitality industry. See you in Mallorca!

You will meet:

Sign up today to hear local and international success stories in all things digital – and how they can benefit you and your business. 


Topics of the day include:

Case study: Ushuaia Beach Hotel Ibiza – Hotel Innovation That “Rocked The World”

Case study: How Melia Hotels & Resorts Leveraged Social Media to Redefine Hotel Marketing

– Panel discussion: Digital Marketing – What is hot, not and up and coming.

– Creating a Content Advantage: Techniques and strategies for engaging content campaigns

– Direct Booking Strategy: Tactics to compete against OTAs

– Mobile’s Role in Customer Journey

– Omni-channel Key Success Factors

– Global Hospitality Content Strategy: A Three-Tiered Approach

New Generation Guest Survey Systems: Empowering Marketing & Operations Teams

– The role of Personalisation in Direct Booking Conversion


See the full programme here


Eventbrite - HSMAI Region Europe 5th Annual Digital Marketing Conference

Please note we also have a special rate for local Spanish attendees.


The hotel has a small number of bedrooms reserved on a preferential rate for the conference attendees. Please check availability here

Thank you to the Gold Partners of this event:

TDC_Logo          TripAdvisor logo -- BIG

HSMAI Region Europe Annual Gold Partners:



Top photo: HSMAI Region Europe first event in Spain, Barcelona June 2016.