Covid-related Survey

Dear all,

Professor and Revenue Management Expert, Sheryl E. Kimes has conducted a Covid-related survey to see how things are going with hotels and regions around the world. HSMAI Region Europe is happy to help out with the distribution. The intent with the survey is to:

  1. Learn more about how this has impacted your hotel or business
  2. What sorts of tactics you have deployed to help get through this
  3. Your assessment of how well they have worked, and
  4. Based on your experience, your advice for the future

Sheryl E. Kimes is an Emeritus Professor of Operations Management at the Cornell University School of Hotel Administration and a Visiting Professor of Analytics and Operations at the Business School at the National University of Singapore. Her area of specialization is revenue management. She has been teaching, conducting research and providing consulting services in this area for over 25 years. She has published over 100 articles and book chapters and has received multiple awards for her research including the Lifetime Achievement Award by the College of Service Operations of the Production and Operations Management Society and the Industry Relevance Award by the Cornell University Center for Hospitality Research in 2010, 2012 and 2014.

In 2017, she was given the Hotel Sales and Marketing International Association Vanguard Award for Lifetime Achievement in Revenue Management. ?She was the third recipient of this award.

She has won multiple teaching awards including the Hospitality Teacher of the Year in 1993, 1997 and 2003 and a Ted Teng Teaching Award in 2012. In 2014, she was honored with the Menschel Distinguished Teaching Fellowship from Cornell University. She was the fourth recipient of the award.

Professor Kimes serves as a consultant to many business enterprises around the world including Fairmont Raffles Hotels International, American Airlines, Walt Disney World Resorts, Hyatt International, The Peninsula Group, Four Seasons Hotels and Resorts, Starwood Asia-Pacific and Marina Bay Sands. She also has served as an expert witness in several hospitality-related lawsuits.

It would be greatly appreciated if you would help us out by completing this survey. It should take less than 10 minutes. Sherri Kimes is more than happy to share the results with the HSMAI members.

Please share within your organization

Best Regards, 

The HSMAI Region Europe Team