5 November 2015: Join us at HSMAI Europe 4th Annual Digital Marketing Conference at WTM in London

Thursday 5 November 2015

Come and hear what the top leaders of Digital Marketing are thinking about the hot topics at HSMAI Europe 4th Annual Digital Marketing Conference.

For the second time the conference will take place at the World Travel Market (WTM) in London. We will be at the Platinum Suite 1 in the middle of the WTM Press centre, directly above the boulevard that is in between both exhibition halls.

09:00 – 16:00

Please note that the timing has changed.

Please note: In order to attend you need to register for the World Trade Market, too, which can be done on this page:

www.wtmlondon.com/registration/

Agenda

The moderators of the day are Terri Scriven, Industry Head of Hospitality at Google together with Riko van Santen, Vice President Digital Strategy, Loyalty & Distribution at Kempinski Hotels. They will both be moderators and speakers and make sure that it will be very interactive.

	Registration and coffee	09:00 – 09:30
	An update on HSMAI Europe and introduction of the moderators Ingunn Hofseth, President & CEO of HSMAI Region Europe	09:30 – 09:40
	What does OTA consolidation mean for the hotel industry? Riko van Santen, Vice President Digital Strategy, Loyalty & Distribution at Kempinski Hotels to present and initiate a debate with the panel and the conference attendants. Panel delegates: Paul Mulcahy, SVP Commercial, Mövenpick Hotels & Resorts Suzie Thompson, VP of Marketing, Red Carnation Hotels Ash Kapur, Chief Revenue Officer, Hotels at Starwood Capital Group Gino Engels, Co-founder and Chief Commercial Officer at OTA Insight	09:40 – 10:10
	Rate parity: a brave new world or business as usual? What are the strategies that hotel chains implement to take advantage of the new rate parity rulings and how does this impact their ranking position on the online travel agencies? Adriaan Coppens, Co-founder & CEO at OTA Insight to share options on what hoteliers are doing to address the rate parity policy changes.	10:10 – 11:00
	Are you offering the best value? Whether or not to showcase rate comparison on your site.  Jordi Serra, Founding Partner at ubiqua & 123compare.me	11:00 – 11:30
	Visiting the Travel Tech Show and networking, followed by lunch	11:30 – 13:00
	Programmatic simplified – how hoteliers can apply data driven practices to improve the targeting with their guests? Terri Scriven, Industry Head of Hospitality at Google, to share best practice steps on data driven marketing and the road to more programmatic marketing.	13:00 – 13:45
	Velit Dundar, Director of Digital Acquisition, Carlson Rezidor – Hotel Chain Case study on how to make programmatic work.
	The tipping point has occurred, your guests are mobile. How should you monetise and measure cross-device behaviour? Frank Reeves, Founder and CEO at AVVIO	13:45 – 14:30
	Stephen Williams, Sales and Marketing Director at Windward Management
	Coffee Break	14:30 – 14:50
	Metasearch on steroids – navigating the change in business models and optimising your positioning Metas have increased in the share of distribution over the last year. Metas are moving from CPA to CPC, what is the best model to optimise your positioning and ROI? Riko van Santen, Vice President Digital Strategy, Loyalty & Distribution at Kempinski Hotels to present and initiate to a debate with the panel and the conference attendants.	14:50 – 15:50
	Panel delegates: Satyan Joshi, Business Leader Hotel Ads at Google Joanna Matloka, Account Manager Hotel Chains Northern Europe at TripAdvisor Nikhil Gupta, Global Head of Hotels and Car hire at Skyscanner Velit Dundar, Director of Digital Acquisition at Carlson Rezidor
	Key take-aways and Wrap up Terri Scriven, Industry Head of Hospitality at Google	15:50 – 16:00

Conference Partners

Please note: In order to attend you need to register for the World Trade Market, too, which can be done on this page:

www.wtmlondon.com/registration/

The venue:

CANCELLATION POLICY: Cancellations received three weeks prior to the conference will receive a full refund less a 75 Euro administrative fee. Cancellations received between three and one week out are entitled to a 50% refund. Cancellations received within one week will not be refunded. All cancellations must be received in writing.

Top photo: Terri Scriven, Industry Head of Hospitality at Google, and Riko van Santen, Vice President Digital Strategy, Loyalty & Distribution at Kempinski Hotels. Photographer: Gunnar-Kopperud-Netta-Nyman-Photowalk.no