Revenue Management
Content
In an increasingly globalised and cross-linked world, employees in the hospitality and travel industry are faced with rapid changes in job related requirements.
While new job profiles emerge, conventional education is often struggling to keep pace. The European governing body HSMAI (Hospitality Sales and Marketing Association International) is determined to tackle the problem in the field of Revenue Management by offering European certified training courses.
Programme description
The course comprises 15 one-day modules, in which participants will be introduced to the different aspects of Revenue Management. The transfer of learning to the real work environment is a crucial element of the course.
The training course is divided into three “blocks” each comprising five individual modules. Part I focuses on Revenue Management, Part II on Distribution and Digital Marketing. Part III covers modules which can be individually selected by participants.
| RM – Revenue Management | DM – Digital Marketing | EL – Electives | |||||
| RM01 | Basic Concepts of Revenue Management | DM01 | Distribution – Business Models and Systems | EL | 5 modules by choice, e.g. | ||
| RM02 | Strategic Revenue Management | DM02 | Digital Marketing (SEO, SEM, PPC, etc) | EL1 | Basic Training SynXis CRS | ||
| RM03 | Practical Revenue Management | DM03 | Social Media and Community Management |
EL2 | Basic Training Trust CRS | ||
| RM04 | Total Revenue Management | DM04 | IT- architecture and distribution strategy | EL3 | Communication and Presentation Skills | ||
| RM05 | Live application and case studies | DM05 | Live application and case studies | EL4 | Optimizing of Website and Booking Engine | ||
| Final Examination „Certified Revenue Managemer HSMAI“ | |||||||
Each module is equivalent to 45 min “classroom learning” and assessed online. If participants pass all 15 modules within 36 months, they are qualified to register for a final examination. In addition learning is embedded in the practical realities of the work life environment: a case study methodology will be used.
Participants who successfully pass all tests will be awarded with the Certified Revenue Manager, HSMAI certificate. Participants should estimate between 12 and 18 months to complete this training.
Certified Trainers in Europe
- Ally Dombey, UK
- Stan Josephi, NL
- Annemarie Gubanski, Swe, Nor
- Anthony Shaw, Ger
- Wilhelm K. Weber, Swi
