Certified Revenue Management Exec (CRME) designation within reach for European Hoteliers

CRME - The Certified Revenue Management Executive programme

Jeffrey Osborne, CEO of Intelligent Hotels, Inc (formerly OZone Strategic Marketing, LLC) today announced that the Hospitality Sales and Marketing Association International (HSMAI) European office has selected Intelligent Hotels and their extensive Revenue Management Training Group in a multi-year partnership to the lead role in preparing the next generation of Certified European Revenue Management Executives (CRME).

Ingunn Hofseth, President of HSMAI Europe chaired the selection committee. “We had a desire to partner with a firm that not only had relevant and successful European Industry experience, but one who possessed unique and effective training skills that will bring about the best and drive our membership’s #1 Priority – Professional Development,” Ms Hofseth declared, continuing:

«In choosing Intelligent Hotels we not only get dynamic training programmes in front of our members over the coming years, but we will also launch electronic media that will be self-paced and accessible 24/7 through links on our European website. Our membership is quite regionally diverse, and spans several time zones and the programmes that Intelligent Hotels will develop for our membership will prepare them for the Internationally recognised CRME certification exam.»

Mr Jeffrey Osborne, CEO of Intelligent Hotels
Mr Jeffrey Osborne, CEO of Intelligent Hotels

For over a decade, Osborne’s global team has been working in tandem with hotels enhancing each property’s position within their competitive market. They have successfully developed strong sales, distribution, and channel management strategies and tactics for all sales categories in many key markets world-wide. «We did not just hang out our shingle last week, like many entrepreneurs of the day. We have had a laser sharp focus on developing revenue management programmes specifically designed to grow revenues in any market in any economy for hotels around the globe for over ten years,» Mr Osborne says, adding:

“Whether we are providing our unique Interim Revenue Management Solutions programme, or utilising our full-time team of experts, we customise and create key revenue growth methodologies and comprehensive training programmes to allow our partners to generate superior financial performance.”

About Jeffrey Osborne: Jeffrey Osborne brings an in-depth, practical knowledge in revenue management, marketing, and operations gained over the past 20 years to his current role as CEO of Intelligent Hotels. Having held leadership positions in corporate offices as well as on property throughout the US, Canada, and Europe, Osborne has been recognised world-wide for his cutting edge approach to developing systems that work effectively in the operating environment of any hotel.

His extensive background includes executive positions within TravelCLICK as VP of Information Product Sales, where he introduced and took to market, the Data Products that have revolutionised competitive intelligence for revenue management professionals. Osborne has also held senior corporate positions developing and implementing Yield Management programmes for all hotels within the Disneyland Paris Resort Group, Loews Hotels, and many others.

About Intelligent Hotels, Inc. (formerly OZone Strategic Marketing, LLC): Headquartered in Stamford, CT, USA, Intelligent Hotels, has been developing and implementing cutting-edge revenue growth strategies for the hospitality industry since 1999. Intelligent Hotels has driven above market RevPAR growth and RoI for its client base of more than 35 hotels representing approximately 12,000 rooms in just the past four years alone. Past clients include luxury properties around the Globe in the portfolios of Leading Hotels and Resorts, Preferred H&R, Small Luxury H&R, Relais & Chateaux, Desires H&R, Viceroy H&R, Marriott, Hilton, Capella and Solis H&R, Loews, Le Meridien, and Millennium/Copthorne. Intelligent Hotels also has extensive experience with limited and select service hotels within Choice, Holiday Inns, Ramada, Interstate and the Marriott Brands, as well as Mexico’s Leading Luxury Brands within the Grupo Posadas portfolio. In addition owner/investor groups, such as The Blackstone Group, Sceptre Hospitality, HotelAVE (Asset Value Enhancement) and The West Paces Hotel Group, have counted Intelligent Hotels as a partner in the past.