Hospitality experts call for cooperation between hotels and consumer review websites at HSMAI conference
Leading experts in the hotel and travel industry have this week called for greater cooperation between hotels and customer review websites such as TripAdvisor in a bid to provide accurate feedback to the consumer as the UK government-backed hotel ratings systems comes under review. At the first ever HSMAI conference held this week in London, TripAdvisor’s Guillaume Thevenot underlined his belief that government-backed ratings will die out, with the consumer championing online feedback sites. Certain…
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